What most people don’t realize, however, is that Epiphone’s history stretches back even further than Gibson’s, beginning 150 years ago in a port on the Aegean Sea in what is now Turkey. The Casino, the Texan, the Sheraton, the Riviera – model names that chime with guitarists everywhere, inspiring awe and desire in equal measure, whether you are a Beatle or a beginner. From the timeless cool of the jazz age through the looking glass of 1960s psychedelia to the wall of sound of 1990s Britpop and today’s eclectic scene, Epiphone instruments have remained central to pop culture’s “big bang” moments.